Join The Movement

Be Rare

Don't Care

Period

Men Rep' the Movement Too

Our message is clear whether you're a woman or a man. If you're perfectly fine with being different, unique, and defining your value OUTSIDE of what the world thinks... rock with us. We appreciate your support!

Loving the message behind the brand! Thank you RNR team, I love the hoodies!

- Kari J., High School Principal

I've been rockin' my new shirt everywhere! Love the message. Keep doing your thing.

- Kris B., Marketing Executive

I'm here for ALL of this!!! Getting hoodies for my mom, sister, and daughter so we can match, lol!

- Paul E., Psychology Lecturer

Be Rare

Don't Care

Period