Our Story

Rare Not Relevant is a community started by Dr. Brandi Baldwin, award-winning social entrepreneur and author who always played by the rules, strived to be an "A" student, was president of the student government, ran track, played in the orchestra, went to college and got three degrees-- all because the "world" told her that those things would make her "successful".

Welp... after accumulating all of these superficial accomplishments, she was still left feeling like a failure. She lacked self-confidence, and realized that she was living a life of 'per-fake-tion'. Now, she's on a mission to inspire women in all generations to embrace their "rare" and to let go of the need to follow the world's standards of success and happiness.